![]() While some podcasts and podcasters, such as the Joe Rogan Experience, have become household names who command huge exclusivity deals, others, such as branded podcasts, are an accompaniment to a wider content marketing strategy. Podcasting is also diverse, with a plethora of podcasts targeting smaller, more specific audiences. When promoting something as captivating and involving as a podcast, they can give potential listeners much more insight into your shows.īut why is a good marketing strategy so important for podcasters? For one thing, the podcast market is huge - according to a 2020 report from Edison, there are 104 million monthly podcast listeners in the US alone. They’re the perfect partner to podcast marketing - the means you use to engage with your podcast’s audience.įor one thing, QR Codes allow you to incorporate much more media into your print marketing materials - audio, an image gallery, or video, for example. Providing listeners with an intuitive platform that allows them to leap from print to digital, QR Codes can enrich how your audience discovers your podcast. Podcast Marketing with QR Codes: the way forward How can I best use QR Codes as a podcast marketing tool? ![]() Podcast marketing with QR Codes: industry examples How do I market a podcast using QR Codes?
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